Hello again;
As you know, advertising can be just a fast way to throw away your money.
Whaaaa????? I should keep my mouth shut, as this is a good way to upset a valued advertiser! I don't mean to turn you off to advertising, but to help inform you about the correct ways to use advertising beat the pants off your competitors.
With your permission, I am going to be sending you a series of tips on how to advertise with us to really help you succeed. After all....you don't want an ad, you want more income!
Ways to spend your advertising dollar:
"Always give the customer a reason to come see you"
If you can, include a coupon, discount, or promotion within the ad (bring this ad for 20% off)- Make the offer time-limited (Offer Ends By June 30th)
- Make the offer irresistible.
Your message must show the reader that they would be foolish to go elsewhere to shop, rather than just telling them that you have a product or service.
Why is your service better than another?
How can you help the customer more than another?
Make the offer so good, so special, that they simply MUST come to see you; and by a certain date.Your opening offer is likely to be the beginning of a long-time relationship with this new customer; they may tell others about your service, thus stretching the ad dollar to its maximum efficiency.
Example: you spend $40.00 in advertising. Your response is one sale at $50.00..... you think: this isn't so good!
However, the true result is that if you really show them quality customer service and a fair price, they will likely return for another sale later, and send friends to you as well. Result: 7 sales..... not a bad deal for $40.
Take this example farther: you create an irresistible offer for our News ad. The response is greater, 3 sales, at perhaps a lower price (something motivational), but now you have the opportunity to show your best service to 3 new customers.
Again, they will spread the word and return again. Result now? 21 sales.....maybe you can see how a simple ad change could change your business results.
Consider this small change for your next ad with us. Seek a lifetime customer.
As always, THANK YOU for your business.
