Wednesday, March 11, 2009

TRANSFER SCAM ALERT: Domain Registry of America

Good morning,

If you received any phone calls, emails, faxes or snail mail from – Domain Registry of America – Please throw all of their correspondence.

THIS COMPANY IS A SCAM….
They are trying to transfer your domain name registrar to their company.
This company even references to MY WEB CONSULTANT in their correspondence.
MY WEB CONSULTANT uses Dotster as your domain name registrar (unless otherwise noted)

Transfer scams
With the introduction of SRS, many smaller registrars had to compete with each other. Domain Registry of America attempted to trick customers to switch from their current registrar using a practice known as domain slamming.

Many of these transfer scams involve a notice sent in the mail, fax, or e-mail. Some scammers contacted end users by telephone (since the contact information is available through WHOIS) to obtain more information. These notices would include information publicly available from the WHOIS database to add to the look of authenticity. The text would include legalese to confuse the end user into thinking that it is an official binding notice. Scam registrars go after domain names that are expiring soon or have recently expired. Expired domain names do not have to go through the authentication process to be transferred, as the previous registrar would have relinquished management rights of the domain name. Domain name expiry dates are readily available via WHOIS.


Domain Names A domain name is really just your address on the Internet, what people type into their browser to find you. Businesses typically register domain names with their company name and sometimes also register their product names. Individuals often register family names or names that have a personal interest to them. You choose a word or phrase (e.g. MyWebConsultant) and an extension (e.g. .org, .com, .net, .biz). Your domain name could be 'MyWebConsultant.org.'

Domain names have two parts: the label and the extension, or top-level domain, separated by a 'dot.' In MyWebConsultant.org, 'MyWebConsultant' is the label and 'com' is the top-level domain.
At My Web Consultant, our goal is to provide you with a simple and secure domain registration solution. We'll handle all of the 'paperwork' to register your domain name.My Web Consultant has a partnership with Dotster as our domain name registrar.

Domain Name Registrar (like Dotster) is a company, accredited by the Internet Corporation for Assigned Names and Numbers - ICANN. An end-user (like you and MY WEB CONSULTANT) cannot directly register and manage their domain name information with ICANN. A designated registrar must be chosen (like Dotster)

Web Hosting (Also known as Web Storage) - Web hosting is a necessity for any Website. It's literally the platform that holds the content for your Website (files, text, pictures, data bases, etc), the physical place your Website resides.
The computer is called a server; it is said to "host" your site by providing a home for it. It also provides the connection to the Internet and the technology that makes your Website 'work' and is available 24 - 7.

It allows your Website to be seen and used. A good hosting company allows you unlimited access to your Website files and has their server online (up and running) 90% of the time.

the renewal process is done through MY WEB CONSULTANT.
MY WEB CONSULTANT directly will invoice you.

Friday, January 9, 2009

Debunking the Top 10 Search Engine Myths

We've all done it at some point in our professional lives. We search a keyword that describes our business only to scratch our head as to how our competitor's website shows up on the top of the líst instead of ours. If you've gone one step further and read about Search Engine Optimization, then surely you have come across the conflicting information online.

One article tells you to do one thing while another tells you to do the opposite. Which one should you believe?

This gray area of what you should or should not do is much like the modern day "Bat Cave." If you are lucky enough to stumble upon it, chances are you don't quite know how you got there and if you had to go back one day you would probably just find yourself lost in the woods.

So what should you believe? The general rule is to combine what you read or heard with what you have experienced and somewhere in there lies the truth. To get you started, let's debunk some of the more commonly used myths floating around.

1) Use a Keyword Rich Domain Name:
It is widely believed that if you include your keywords in your domain name like www.professional-website-design-in-nj.com it will greatly improve your rankings. This is not true. It is best to choose a domain name that is short, easy to remember and if possible includes your company name.

2) Google Partnership:
If you are ever approached by a company claiming to have a partnership with Google, run in the opposite direction. There is no such thing as a "preferred" relationship with Google and in fact on Google's website it even states: Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google.

3) Meta Keyword Tag:
It used to be that the Meta Keyword Tag was given a lot of weight in the early days of Search Engine Optimization, but people abused it and now it does very little. You may still want to include your keywords here, but know that it will not do much and in fact most search engines won't even check it.

4) Bold or Italicized Text:
Adding emphasis to certain keywords like using bold or italics can make your text easier to scan for the reader if done properly, but has little to no effect on your search engine ranking.

5) Content Length:
There is no search engine rule stating that your content needs to be a specific number of words in order to get indexed. Any recommended length is more to assist the reader in understanding what you do than to aid the search engines.

6) Duplicate Content:
Posting specific content like an article or blog entry on your site and then on another site will not get you penalized. In the search results, Google will recognize that the content is the same and only choose one of the pages to display, but it will not hurt your overall search engine ranking.

7) Avoid Flash:
Any text that you place in Flash will not be readable by a search engine, but this doesn't mean you have to avoid flash altogether. You can still very successfully incorporate Flash into your site through rotating pictures or a header on the page. Just don't have an all Flash site or use a Flash intro if you are interested in increasing your search engine rankings.

8) Pay-Per-Click:
Some say that using Pay-Per-Click will help your organic listing while others say it will hurt. Both are false. The fact is that Google has gone to great lengths to separate the two departments of organic and paid listings to a point where the two departments don't communicate or even sit at the same table for lunch.

9) Update the Site Frequently:
Updating your site often is a good idea if you have something new to say. Just don't change around a few words to accommodate the search engines as that won't help your listing at all. Regularly adding legitimate content like articles, press releases and blog entries will help though.

10) Doorway Pages:
Many companies will sell this idea of increasing your ranking by creating hundreds of one page sites loaded with keywords that link to you from various domains. This is considered spamming the search engine and is not recommended. If you properly optimize your site and focus on the correct way to get listed, you will improve your ranking much quicker than these doorway pages ever could.

Of course there are many other myths out there confusing the general public about what works and what doesn't work. Some of them are spread by people who don't really know the truth and others are spread by SEO companies in an attempt to make search engine optimization confusing... mission accomplished!

Regardless of where the myths come from, if you or the SEO Company you hire use common sense and do things the right way, you will have no trouble finding the proverbial Bat Cave and when you get there please tell them that I want my utility belt back!

Wednesday, June 4, 2008

Something new for you, at My Web Consultant

Hello again;

As you know, advertising can be just a fast way to throw away your money.

Whaaaa????? I should keep my mouth shut, as this is a good way to upset a valued advertiser! I don't mean to turn you off to advertising, but to help inform you about the correct ways to use advertising beat the pants off your competitors.

With your permission, I am going to be sending you a series of tips on how to advertise with us to really help you succeed. After all....you don't want an ad, you want more income!

Ways to spend your advertising dollar:

"Always give the customer a reason to come see you"


  • If you can, include a coupon, discount, or promotion within the ad (bring this ad for 20% off)
  • Make the offer time-limited (Offer Ends By June 30th)
  • Make the offer irresistible.

Your message must show the reader that they would be foolish to go elsewhere to shop, rather than just telling them that you have a product or service.

Why is your service better than another?
How can you help the customer more than another?

Make the offer so good, so special, that they simply MUST come to see you; and by a certain date.Your opening offer is likely to be the beginning of a long-time relationship with this new customer; they may tell others about your service, thus stretching the ad dollar to its maximum efficiency.

Example: you spend $40.00 in advertising. Your response is one sale at $50.00..... you think: this isn't so good!

However, the true result is that if you really show them quality customer service and a fair price, they will likely return for another sale later, and send friends to you as well. Result: 7 sales..... not a bad deal for $40.

Take this example farther: you create an irresistible offer for our News ad. The response is greater, 3 sales, at perhaps a lower price (something motivational), but now you have the opportunity to show your best service to 3 new customers.

Again, they will spread the word and return again. Result now? 21 sales.....maybe you can see how a simple ad change could change your business results.

Consider this small change for your next ad with us. Seek a lifetime customer.
As always, THANK YOU for your business.

Monday, November 5, 2007

Understanding less is more in advertisement....

How many words are enough?

Writers need to convey key messages to their readers. One concern is how many words should be used to achieve this goal. The writer should provide specific details needed for the reader to understand the message without adding superfluous words.

Editors can provide assistance to writers who tend to be "wordy" and reviewers can request revisions for clarity, however, it is the primary responsibility of the writer to be succinct.

Avoid superfluous words, especially unnecessary verbs, articles, and prepositions.

* Identify the purpose of each sentence.
* After you complete the first draft of your manuscript, delete all sentences that are not necessary to convey key points.
* Delete any sections that repeat information stated elsewhere in the manuscript.
* Delete words and phrases that announce obvious points; for example, replace "the month of December" with "December."
* Avoid cliches. They are trite and overused expressions that substitute for the real meaning.
* Reduce jargon, which is incoherent speech or shop talk; for example, replace "call stat" with "call immediately."
* Avoid slang, which is colorful language that can be decoded by only a few people.
* Make your words precise or get rid of them.
* Use transition words as needed such as "furthermore, however, moreover, in addition . . . ."
* Use short words, not long ones.
* Use concrete words instead of abstract ones.
* Avoid sentences starting with "it is," "it was," or "there are." For example, the sentence, "There are many authors who cannot help being wordy," should read "Many authors cannot help being wordy."
* Delete useless introductory phrases. For example, omit the starting prepositional phrase in the sentence, "At that point in time, she had no educational goal."
* Use action verbs rather than passive voice. For example, say "the investigator found . . ." instead of "it was found ...."
* Check that you do not have too many adjectives or adverbs.
* Eliminate redundancy such as needlessly repeating the same word.
* Do not use a complex word when a simple one will work.

After editing for conciseness and prior to submitting the manuscript, ask a colleague, writer, or editor to review your manuscript for wordiness. They may find additional words to delete.

In The Elements of Style (1979, Macmillan Company), Strunk and White said, "Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing has no unnecessary lines and a machine has no unnecessary parts."

Clutter in writing can become a habit. The key to good writing is to strip every sentence to the essential components. Delete every word that serves no purpose. Change the long words to short ones. Eliminate adverbs that have the same meaning as the verb. And, avoid superfluous words that take up space and distract the reader from the key point.

Try It
Edit the following paragraph using the tips above, and then compare your revision to the one at the end of this article.

It is interesting that the researcher found two factors that were significant for retention of nurses in their jobs. The nurses did not want to be forced to work overtime or to delegate to techs. The single, most important, critical retention factor was the first one, not wanting to work overtime.

Possible Answer
There are many correct ways to edit the sample paragraph. Here is one way, which reduced the word count from 51 to 33.

The researcher found two significant retention factors for nurses. The nurses did not want to be forced to work overtime or delegate to technicians. Mandatory overtime was the most critical factor in retention.

Thursday, October 25, 2007

Emailing Screen Shots

On Keyboard click Shift - Print Scrn button
Then paste into an email
Also can copy the address that is in the address bar